A lot of considerations go into making the perfect product packaging. Businesses must learn how to balance design, efficiency, stability, and so much more when creating the ideal packaging solution. In addition to developing an appealing and cost-effective packaging design, businesses must also prioritize protective packaging.

What exactly is protective packaging, and how does it influence products and customer experiences? Explore the answers with this overview of what you should know about protective packaging.

Defining Protective Packaging

The idea behind protective packaging isn’t complicated; it simply refers to packaging materials that help prevent product damage during shipping or warehousing. A specially designed cardboard case, filler materials like plastic inserts or packing peanuts, and plastic wraps are all common examples of protective packaging.

The materials and designs of protective packaging keep products safe and create a better experience for customers opening their packages for the first time. The result is less product damage, fewer returns, and greater levels of customer satisfaction.

Designing Protective Packaging

There is no one-size-fits-all solution for protective packaging. You need a solution that suits the specific needs of your product. For example, fragile products require the cushioning and stability of fillers like air pillows or packing peanuts. Electronics, on the other hand, might benefit more from plastic seals that keep moisture away from the product.

You should also consider where the product will end up. If you’re shipping directly to customers, your protective packaging should be recognizable, appealing, and exciting to open. If you’re shipping to a store, consider shelf-ready packaging that makes it easy for products to go directly on the shelf.

Protecting Products With a Case Packer

Now that you know more about protective packaging and its importance, how can you implement better packaging practices in your supply chain? One effective solution involves case packer equipment.

Robopac USA’s case packers provide efficient protective packaging in multiple formats, including wraparound cases, RSC cases, film only, film and pad, and tray and film solutions. With an easy changeover process and consistent, reliable packaging, you can create a more effective packaging workflow that benefits you, your products, and your customers.